Privacy Policy

This policy explains the limited information Pillow Choice Lab may process to operate the site, understand advertising traffic and measure affiliate performance.

Advertising attribution

When a visitor arrives from an advertising platform, the URL may include a click identifier and campaign parameters such as a Google click ID (GCLID), Microsoft click ID (MSCLKID), campaign ID, ad group ID, keyword, match type, device or ad ID. Our attribution tooling is designed to process only a limited whitelist of these advertising parameters.

Session and consent-aware storage

Attribution information may be held in browser session storage to preserve the source of a visit during the session. Persistent attribution storage is intended to be enabled only when the site’s consent mechanism allows it. We do not intentionally place names, email addresses, phone numbers, postal addresses or health information into affiliate tracking parameters.

Affiliate links and external sites

If affiliate links are enabled, clicking one may send limited attribution parameters to the external seller or affiliate platform so a referral can be measured. External sites have their own privacy and purchase terms.

Analytics

Analytics or advertising measurement tools may be added as the site moves from pre-launch to production. This policy will be updated when those tools are enabled and when consent controls are finalized.

Contact and updates

This policy may be updated as the site’s measurement stack changes. The latest version published on this page applies.